Verify User Gets 61 Responses On a Test Without Doing a Thing
It's not everyday that you get such a wildly excited email from a customer surprised to get 61 responses on his Verify test without doing hardly anything to promote it. Below is the email we received yesterday from Daniel Patricio — Product Manager (and founder) at Pinpoint Social helping designers build Facebook promotions.
This year we were working on a pretty radical price jump on our product and we were toying with a couple options on how we could communicate it on the pricing page.
The day before I handed off the mockup to our design lead I uploaded the (very rugged) omnigraffle mockup to Verify and sent it out to 6 people, when it asked if I wanted to share it - I said sure why not.
Next thing you know I had 61 people give us some of the most detailed, positive and especially valuable critical feedback.
I was quite shocked by the volume and quality of the anonymous responses especially since it was a simple prototype. Some people gave incredibly pragmatic feedback and some people shared their questions - "What does this mean? What would I get for this package? That is great value!".
The amazing part of it all is that in less than a week we got a huge volume of qualitative feedback from completely fresh eyes and me and team already feel smarter and 5 iterations ahead.
And my designer started not only with my usual outline or mockup but with real validated feedback from 60 people that were seeing our product for the first time.
