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Effective design isn't about Photoshop, software applications, email, project management, or even computers. It's about service.
Observe problems around your customers and use your insights to drive decision making. Make sure you listen. Repeat what you've heard and seen, then listen some more. The answers are already there, the questions are only rhetorical.
Don't get too distracted with your sketches, notes, and technology— remember to listen, observe, and think.
Kudos, that's a great and simple quote. Design is really about solving problems, isn't it? But that's easy to forget. Thanks for the reminder!
absolute truth
@Joshua It certainly is. I simplify the equation: Art creates questions. Design solves problems.
Well, my eyes are open again. It's so easy to forget all this ...
Great advice, our tools may change over time but our purpose remains the same.
It's so much easier to just execute and not think about why you're building what you're building. In fact it may be necessary if you work in an organization when doing so is considered mutiny.
I generally find that thinking is harder then not thinking, but not nearly as hard as it is perceived to be.
One day when I grow up I want to come work at Zurb. Great posts these, the last couple. Thanks.
The ZURBlog is where we discuss product design, business and strategy. We use design thinking to challenge businesses and designers to improve the products and services they create.
ZURB is a close-knit team of product designers who help companies design better web sites, services, and online products. We've worked with more than 150 start-ups since 1998.
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