Every Design Project Needs a Finish Line
Would you enter a race if you didn't know where the finish line was? Of course not. You need a finish line to know when you're done running and when you can claim the prize. You might be the most amazing coder, solid worker, or incredible designer, but if you're going to get a win on your project, you need a clear idea of how to make that happen. If you don't figure it out ahead of time, those traits will quickly disappear and you'll have no cheering throngs to lift you up.
Effective design requires a finish line to promote motivation and fight mid-project fatigue. If you start a project, you need to know how long the race is— otherwise you'll just wander around aimlessly without ever getting the win.
5 comments
Jenny says
Oh, thanks for sharing, I'm doing my project, web B2C.
Tanya (ZURB) says
Milestones are also helpful to break the project into smaller pieces and get buy-in along the way.
Dennis Jocson says
Design's finish line is typically define by the budget set forth in any project. The details defined in a design project will not only get you to the finish line but will also begin the next race/project once the winner is declared. Technically, design does not have a finish line...it is the project/budget that does.
Bryan (ZURB) says
I disagree Dennis. Design does have a finish line and people who use your product or service appreciate the win. In fact, they expect it.
