ZURB has worked with over one hundred start-ups to date. One of the biggest things we've learned over time is that passion and structure are often at odds with one another. It's the experienced business person that realizes the balance between the two is what creates a successful outcome.
Passion drives an entrepreneur and team to push beyond common solutions, however structure keeps the team focused in one direction. Structure is a subtle but important way to mitigate risk, but passion is the driving force behind the most successful outcomes.
