Riddle Friday Sharpens Design Thinking

in by Dave 8 comments


ZURB is a place of learning - we are always trying to keep it fresh. Most of our learning comes from working with clients, developing our apps or just cooking something up for the playground, but we also learn on Riddle Fridays. We started Riddle Fridays about 3 months ago - the idea was that every Friday somebody would come in with a riddle and everyone else would work together to solve it.

The riddles have ranged from lateral thinking puzzles to logic questions to tough mathematical word problems, but all of them are in one way or another, applicable to design.

How you ask? A good riddle is no different than a design problem.

Lateral thinking puzzles can seem impossible at first, but often times the solutions are shockingly simple. Design is the same way. Sometimes design problems can seem impossible to solve, but given enough focus and thought they can be solved in beautifully simplistic ways.

Logic problems require you to think analytically and break down a problem into its components, the same way you would a design problem before you approach it. Making sure you fully understand the what the root of a problem is how you can start to solve it.

Mathematical word problems are most most often a question framed with a series of constraints or rules. Design is exactly like that, especially with clients. There are set of expectations and constraints a client has, and as the designer you have to work within those to get the best possible answer.

Try A Riddle

A few weeks back Anthony came in with this killer mathematical word problem. Here's the setup:

There are four towns (A, B, C, D) that lie at corners of a ten-mile square. The king wants to connect the towns with road, but the least possible road since it's expensive. The engineers come up with the three designs below, eventually deciding on #3 since it uses only 28.3 miles of road. When they presented to the king, he was outraged and said he could connect the 4 towns with less road. What was the king's layout?

Show The Answer

Riddle Friday is AWESOME. It's a good way to break a mental sweat and get everyone together to work as a team on a single task.

8 comments

Khalid says

Fantastic Puzzle! Looking forward to the next one!

What a great idea!


Dmitry (ZURB) says

I'm a huge fan of riddle fridays and riddles in general. I'll take it a step further and say that riddles help you think of clever and out of the box solutions when you're building any product whether you're a designer, marketer, or engineer. Here are some of the sites I check for daily riddles:

http://riddles.com http://riddles-online.com
http://www.riddleaday.com

Any others I missed?


Dmitry (ZURB) says

Forgot to mention, this program has pretty nice puzzlers every week, you could actually win stuff for answering the puzzles correctly: http://www.cartalk.com/content/puzzler/


Peter says

i'm terribly slow at riddles but always find them very fun to do. and riddles definitely get the same juices flowing as design problems. i always loved the puzzles that they put up on coudal -- here are a couple of links: http://coudal.com/thefish.php http://coudal.com/theotherfish.php


Jonathan says

Dmitry, you can't just refer to Car Talk as "this program." They are so much more!


Dave (ZURB) says

@Khalid - Thanks! We run through these every Friday and we wont be posting all of them, but we may get another one or two up here! If you're really interested, there are some good riddle books on Amazon.

@Dmitry - Those are good resources to get some riddles - we're always looking for new ones for Fridays :)

@Peter - I won't lie, I think we were all much slower when we started, but with practice you start to notice patterns and repeated pieces that you can use to help you.

@Jonathan - I've never even heard of Car Talk....(maybe I'll check it out :)


Dmitry (ZURB) says

@Jonathan - I know I know! I've listened to them since the time I hardly knew how to speak english! Their laugh is so contagious! Absolutely love them!