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We can argue all day about whether a beautifully crafted web page is important to your brand. Your customer, however, won't care about your web page unless the click before arriving to the page met their expectations and the page after it fulfills the promise of the click.
Your online brand thrives and dies in the void that is created between clicks.
Very thought provoking! Do you have a good and bad example of a situation that supports this? Nice post.
Simon- Sure, here are a couple of bad examples:
The page before doesn't even have to be a page you own. Your customer visualizes what they expect to read and see before arriving at a page. Sometimes it only takes one bad click. Repeated clicks....you start to see the pattern.
I like it! Good, short, spreadable message
Yes, thanks. A couple of concrete examples helped a mid-tier / back end developer clarify the post very nicely.
The ZURBlog is where we discuss product design, business and strategy. We use design thinking to challenge businesses and designers to improve the products and services they create.
ZURB is a close-knit team of product designers who help companies design better web sites, services, and online products. We've worked with more than 150 start-ups since 1998.
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