Keep track of the action

It's been an amazing race to get everything done in the last 24 hours, but we we're able to pull it off and more. We paced ourselves evenly throughout the day by using lessons we've learned from the last three events.

After 24 Hours, we we're able to finish:

• Full website visual redesign (http://www.rcskids.org/)
• Fully updated website back-end on Joomla
• A responsive, mobile version of the website
• Rewrote entire website and print messaging
• Two tri-fold brochures (printed)
• Post card (printed)
• Two logo updates
• Newsletter template
• Letterhead and business card templates

In addition to the project pieces, we were also able to document the entire process:

• 11 videos (real-time editing and posting)
• Over 350 photos (real-time editing and posting)
• 40 Blog posts

Here is a screenshot of the final designed website:

Here is a screenshot of the old website before we spent the last 24 hours redesigning and launching the new website:

Not that we already had enough on our plate... we got the crazy idea to also whip up some identity pieces at 3AM. We went through a few iterations of the business cards and ended up with this as the final direction.

We also put together a quick letterhead.

Around Midnight we made the decision to create a template newsletter form that the team could use to connect with their donors and followers. We're pretty stoked with the result as it works well with the website design. We ended up using our favorite email newsletter company, Campaign Monitor.

The morning light is starting to emerge and the team is putting the final touches on the website. Over the last 6 hours we've been testing the technical components to make sure the website transition is smooth. There are a number of potential problems that could still go wrong, but we're confident the website will be rock solid for launch.

Check out the photos from early in the morning:

The printed materials arrived early this morning from PrintHQ and look great! We had a number of last minute changes, but they turned out really well. Here's a sneak peak of the final printed piece:

To see how we got to this point, check out the sketch prototypes and visual iterations: Brochure Sketches and Visual Design Explorations.

Eight hours after submitting the proofs to the printer, we returned to ZURB HQ with the printed materials. After a short break and celebration of our collaboration to get these finished, it's back to jockeying code as we head for the home stretch.

As we finished up the print pieces earlier in the evening, we also had to wrap up the final direction on the website. It was actually a great exercise because it forced us to nail the visual details and create consistency across the print and web pieces.

Here are a few of the early explorations of the homepage.

It's now 4am and we're working on fumes, but we're in good spirirs. We have four hours left to wrap up the website and get this thing debugged!

As we enter the early hours of the morning and continue to string together endless lines of code like crazy monkeys, it was time to take a moment in the photo booth for a little fun.

Earlier in the morning yesterday, all the volunteers and staff were given a packet to help them understand our process. In an event that moves so quickly, it's important that we're sharing not only what we're doing, but also how we're doing it.

Here are pages from the packet:

Every year after dinner we assemble the team for photos... and after a long day of working, we let loose with crazy antics (not to be confused with our 2AM shots). Check out some of the photos and don't hold us accountable to our actions!