Design Process

Here is a diagram of ZURB's design process. Over the last 10 years we've continued to tweak our process to provide the most value for our clients. The benefits of this process is that it is flexible enough to scale a 1 hour project to a big six month project.

Key Concepts (in no order and very incomplete).

• The sweet spot of interaction design is in the Frame phase. Interaction Design is about understanding tactics.
• A project or engagement can start at any phase. It's an iterative approach.
• Time is independent. Key areas are highlighted and tasks can be expanded based on the scope of a project.