Design Management
The way you react says a lot about your business
Design management and design leadership sound like they'd be almost interchangeable terms, right? Nope ... though they are related. Here's a handy-dandy chart to help explain what we mean:
| Design Management | Design Leadership |
| Reactive--responds to business situations using a predetermined set of tools, skills and processes | Proactive--predicts a future business situation, then charts a course to get there |
| Knows how to get from point A to point B in the design process | Knows where point A and point B are in the design process |
| Responds from a process | Leads from a vision |