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Web 3.0

We've moved from the "social web" to the "executable web"


If there was an internet evolution chart, Web 1.0 would be an early hominid whereas Web 2.0 would be modern humans. Then there is Web 3.0, which you could say is posthuman. In other words, it's the next step in our internet evolution. Think V'Ger at the end of "Star Trek: The Motion Picture."

The First Generation

Web 1.0 was when the first few amino acids of the internet came together. Remember, Geocities? Yeah, that was Web. 1.0 where websites were snoozers with their static pages and hyperlinks. We sure learned quickly that a splash screen really wasn't enough.

The Next Generation

Then came blogs, MySpace (oh, you know you had one), Friendster (did anyone use this?), Twitter and Facebook. The explosion of social networking blew open the door to Web 2.0. We were connected, hooked up and friended. We "liked" with the click of an icon. Of course, just because we could invite a friend didn't mean we were engaging in social networking. And just because you publish your ideas on the internet that didn't make them good, true or interesting to anyone other than yourself.

The Next, Next Generation

So then what the heck is Web 3.0? To be honest, there's a lot of speculation, but no one really knows yet. Tim Berners-Lee, the inventor of the world wide web, calls it the "Semantic Web."

Some say Web 3.0 will kick interactions into warp speed. No longer will you have to scour the internet for a place to eat, reading dozens of Yelp reviews. You'll just type in a sentence saying what you're tummy is in the mood for and the internet will spit out an answer based on your past preferences.

In a Web 3.0 world, some say, the internet will be aware and read through websites like a human. But don't start having visions of Skynet or a Cylon attack just yet. And while some say Web 3.0 is around the corner, we already know that traditional web design no longer applies. Look around, you can't ignore the millions of phones, tablets and other web-enabled devices being sold everyday. Looking toward what tomorrow would bring led us to create Foundation.

Come what may in web design, we'll be ready with our shades, 'cause the future is going to be bright.

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ZURB is a close-knit team of product designers who help companies design better web sites, services, and online products. We've worked with more than 150 start-ups since 1998.

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