ZURBlog

Remember how Captain Kirk would keep a log of the adventures of the Starship Enterprise? Well, our Chief Instigator doesn't have a log ... at least, not that we know of. We do, however, have what we call ZURBlog, which ain't a captain's log.

ZURBlog is where we spark conversations on what we love and do best as product designers and strategists. It ain't a one sided conversation either. We want to gab with other designers. Together, we can ignite the imagination of designers worldwide so they can design better products and services for people. 'Cause it's not about the product, it's about the people.

Chewing the Fat

Man, it's amazing to see how many people are willing to chew the fat with us. Take our most popular article, "Super Awesome Buttons with CSS3 and RGBA," which was published in 2009. To this day, people keep finding the article and passing it on to their friends. And more than 200 people have commented on it! That's amazing. We don't mean to toot our own horn, but seeing stuff like that makes us jump up and down. Woot!

We even got a fun little email from a fan of our blog:

I am writing to you because I cannot spend the rest of the day reading your site and blogs. (I started reading at 4 a.m. today and it’s 4 p.m. now in India.)

Sharing is Caring

With more than 800 posts, we don't just talk shop about product designs (although, there's plenty of that). We have eight different topics we love to write about. One of our favorites (and they all are) is talking about what other businesses are doing and the strategies they're using. We've also written a great deal about Steve Jobs (yeah, we know everyone else does as well).

Occasionally, we talk about ourselves, sharing what we've learned from the struggles and wins we've had working with more than 150 start-ups, and the challenges we've had to overcome in designing our own products. We love sharing our knowledge because we value openness and solving problems for people. Sharing, after all, is awesome.

Our Chief Instigator has a wonderful story about sharing. Back in second grade, Bryan's mom let him bring packs of bubblegum — watermelon, his favorite — to share with the kids at school. When the teacher let kids get the gum, they all rushed up and took it all. Bryan was the only one who didn't get a piece of his own gum. Disappointed, Bryan learned a valuable lesson on the power of sharing. That's why sharing is engrained in ZURB's DNA. And ZURBlog is one of the ways we continue to share and play nice with the other designers.