ZURB developed a brand identity to match D Software's new test management software named "Zephyr." The name has a soft sounding phoneme which we wanted to balance with a sturdy and strong logotype and mark.
We worked through a series of visual concepts such as these on paper. This allowed us to quickly try out approaches and gauge receptiveness from the team.
A flowing sweep of fine linework captured the "west wind" theme, offering a light and airy shape to the solid block lettering. Experiments with substituting the "E" with the trio of lines bore fruit. The zig-zag of the blockiest "Z" added a sense of speed and electricity to the logotype.
The final concept beefed up the wispy linework to make it read more like the letter "E" and connote a wing taking flight. The injection on an aqua-to-green palette over black solidified a look and feel altogether different and more sophisticated than any of D Software's competitors.
Follow along Zephyr's development on getzephyr.com.