When Visual Style Gets In The Way

in by Connor 13 comments

"Voice Memo" for the iPhone is a cool little app that allows people to record short audio clips using the on-device microphone. While the visual elements themselves look quite good, they create a bad user experience.

Confusing visual metaphor

Real world visual metaphors can be useful in helping users understand an interface. Buttons are a perfect example of this. The problem is when designers over use visual metaphors that don't relate to any functionality. When that happens, the metaphor confuses users.

The first thing someone usually does is try to tap or speak into the microphone only to find out that nothing happens. On this device, the illustrated mic serves no purpose. That's a lot of screen real-estate for something that does nothing. Forcing the app to look and feel like a physical mic makes it much less usable.

Where's the microphone again?

Visual elements should be used to enhance the content and functionality of an application. Visual style can look fantastic and generate a strong emotional response. The key is to use visual elements to guide users through an application.

In the case of the voice memo app, not only does the large illustrated microphone do nothing, it guides users away from the actual on-device microphone. The application forgets that it is on an actual device with a real microphone. The visual style just gets in the way of the functionality.

Tiny touch area

Users should be able to open the application and, without even looking, start a recording. This principle is even more accentuated on mobile devices. Mobile applications must let the user take action quickly and easily.

Looking back at our voice memo app, the main action button is a tiny icon down on the bottom of the screen. In comparison to the superfluous visual elements on the screen, the one thing that users need is tiny. Why hide the main functionality in an application in favor of visual style? That's bad design.

Our take

We thought we'd take a quick stab at a better design so we put together this mock up:

Our improvements:

  1. The visual style is similar but it doesn't try to use a real world metaphor that confuses users. Instead, we used a simple button that is easily understood and drives users to take action.
  2. We use simple text to guide users to the on device microphone. We don't need anything too heavy handed. Simple is better.
  3. A large touch area has been implemented that allows our users to take action without hardly even looking at the screen.

While there are more improvements that we could make, you can already begin to see that a few minor adjustments can make a big difference. As designers, we can't let unfocused visual style create bad design.

13 comments

erik dahl says

Nice post. Quick, but poignant. completely agree. The one thing I would add to the improvements would be to move beyond the initial action and maintain some form of visual feedback about the level of audio that is being captured so you know if you the audio is too loud/quiet. nothing worse that capturing audio and listening to it to find out the audio is incomprehensible.


arn says

not sure it looks like a button. people may talk and think it's recording even if it's not.


Zamous says

Would love if you can use this as an example by elaborating on how you can test your assumptions and finished result using Verify?

This is an example of "conceptual" style change that I always have a difficult time figuring out the best way to go about testing it with real people.

Thanks.


Ninoc_ says

Normaly I really like your designs at ZURB; however, to guide I iPhone User by text to speak into the device microphone? Really? And where do I get the feedback about my voice Level? I think your Big Button makes it worse.


Joe says

I'm not sure I agree with this. Yours requires localisation, makes it easier to accidentally hit the record button because it's bigger and, as @Ninoc_ stated, provides less feedback to the user.


Natalia Ventre says

As the other mentioned, the button doesn't look like a button, there's something wrong about the shadows, reminds me of 2001 A Space Odyssey, it's kind of scary.

While you are recording audio, you spent more time looking at the next screen after you push the button, in that sense, the original design seems to have a volume indicator. If most iPhone apps have a tendency to realism or to be over decorated, an abstract concept may clash with the user expectations.

I agree that visuals sometimes get in the way, but I don't think this is the best example.


Connor (ZURB) says

Thanks for the feedback everyone!

To your points, we agree that visual feedback is something that should still be included on the screen. However, we also think it should be more subtle than a large VU meter in the bottom of the page.

As for the button, remember that the point of this exercise is to give users the ability to quickly start recording without having to gaze at the screen for more than a second or two.

The button may be big, and a bit scary, but it provides one focused action for the user. Touch devices, like the iPhone, have set the expectation for touching. Because of this expectation we think the first thing users will do is press the red button, just like users would touch the fake mic before. In our design, that action will actually mean something.

In hindsight, the point would have been made clearer by showing two states:

  1. The initial state of the app.
  2. The recording state of the app.

We're loving the thoughts you all are having. Feel free to put together your own version of what you think would be a better design. We'd love to see them!


SeeJake415 says

As a user and designer, I would ditch the microphone, but keep the meter, button, and faux mic port, but make them all bigger. Put the record button above the meter, and the faux mic port below and at the bottom of the screen, which would focus my speaking to the bottom of the screen. this would still give me the benefit of knowing that it's recording with visual indicators (like the red record button glowing while recording). there's a certain comfort that I get from seeing the real world metaphor, which is why I like the meter.

it is worth noting that recording ones voice is not the only use for this app.


designa says

very good post. even though it's a rough sketch of a rude big-ass button, it does its job better than the predecessing design. still, maybe we can compromise and find the usefulness at the middle of the road, between easy and self proclaiming and designish and swirling. plus, that big button reminds me of HAL 9000 from A space odyssey 2001


cat says

The menu button in the redesign is in an especially bad place for one-handed operation. And it has received too much of a visual downgrade; I imagine that recovering previously recorded voice memos is at least equally important to recording new ones.


Paul says

Good points on the logic of testing the microphone and the actual physical mic placement on the iphone. Maybe the solution could be very simple; alt text

The recording button won't record unwanted noise, and maybe even tapping on the mic will give appropiate output to the UV meter!


Ian Hallworth says

You've inspired me to give it a shot too. What do you think?

Full size versions at: www.hallworthdesign.co.uk/design/iphone-voice-memos-redesign.html