User Experience Cannot Be 'Designed'

in by Dmitry 11 comments

A friend of mine recently asked me if I knew any User Experience Design positions in NYC area. I was baffled to learn how many UX Designer positions are currently open right now. How many of these positions are really web design, IA (information architecture), interaction design or another established craft, but filed under a buzzword name? Frankly, how can you design a user experience? Doesn't it just happen?

Wikipedia nails it with this quote:

User experience is a subjective feeling; it cannot actually be 'designed'. Instead, you can design for a user experience, trying to enable certain kind of experiences. The scope of the field is directed at affecting 'all aspects of the user's interaction with the product: how it is perceived, learned, and used.'

11 comments

Dave R says

Most people in the profession understand that user experiences can not be designed. I have seen that term used because companies seek professionals who practice multiple crafts including user research, product management, interaction design, visual design, IA, etc. and they are afraid if they are ask for a mere 'interaction designer' they will get candidates without the breadth of skills they desire.


Dmitry (ZURB) says

@Dave I can see where you're coming from however the term User Experience Designer just sounds a bit silly, after all what are they designing?


Sumit says

But you can design for a better user experience, right?


Pasquale says

Designers can still design for the experience. Design things to INFLUENCE an experience specifically. Design to BIAS an emotional connection and guide a thought process subconsciously. The act of designing for an experience is designing the experience. It doesn't mean every user is going to EXPERIENCE the same thing.

It doesn't have to be a TANGIBLE THING to look at. It's like product designers who don't design interfaces, but design the mechanics of a product. That's still design.


Jeremy (ZURB) says

@Dave R, I disagree. There are some self-aware people within design fields that understand this, but the lion's share do not. You're correct to suggest that "interaction design" doesn't have the cultural cache of "user experience," but then that's the point!

We need to rally and change that or a lot of good people are going to waste their time following false promises and avoiding commitments to design practices that would actually benefit other people.

@Sumit and @Pasquale, people will have an experience whether you do nothing or do a lot. What you're actually doing is, at best, designing for one half of that exchange between one person and another (or another product). At best that's what is within your control--less than 50% of it for the very short term the experience is actually happening.

After it's done, most of what matters is memory, and memories are what people project into their future when making new decisions (e.g. whether to use your product again).


David Martinez says

If you really understand great design, you know what 'designing by accident' is - knowing what you want to evoke, but not really knowing how to get there until you tune into all the right clues - by this description, you CAN design user experience.

It's a matter of how you define design. When I design anything, I have no idea what it will look like in the end. I look for clues after I understand the playing field, and what tools I want to enable the user (player?) with at that point.

Check out this video, Zack Hemsey claims he has no idea what his composition will sound like in the end, but he knows what he wants to evoke. Is he still "composing" or "designing" when he puts a piece together? Hell yeah he is:

http://vimeo.com/21339058


Pasquale says

You are missing the point. You can design for a projected ideal experience. Doesn't mean a user has to EXPERIENCE it for it to be valid.

Designers are still DESIGNING for an experience. Designing an ideal experience. It's not the thing you see, but what a designer is aiming for a user to perceive.

Cool job reading wikipedia and stuff though dude. A+.


Jeremy (ZURB) says

@David, cool link and good point about feeling the outcome you hope to evoke in another person. That emotional quality helps you visualize empathy with another person when developing the interaction you hope to have with them.
Design is deliberately making something of novel value for someone (sometimes yourself). You can't make another person's (or your own) experience, but you can influence it. I think Dmitry's point is that the part you really control involves hands-on craft in something at best we can call interaction design. "User experience design" to describe this is reaching too far. Empathizing with another person enough to design for them is fundamentally humbler than that.

@Pasquale, don't appreciate the cynicism. It mars the point you were trying to make.


Dave R says

@ Jeremy

In my experience most designers (at least in the bay area) are a bit more aware of the dialectic between humans and artifacts then you give them credit for. I feel like anyone who understands user research also understands that experiences can't be designed.

Anyway, I get your guys point and agree the term is misleading. To play devil's advocate, calling interaction designers 'user experience designers' could be considered a good thing because it's a constant reminder for these practitioners to think beyond the flows and rollovers of interaction design to all the elements that effect a customers experiences including visual design, text, support, etc.


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