The ZURBlog is where we discuss interaction design and strategy.

We're exhausted from all the hard work, but excited about what we accomplished today. On behalf of ZURB, I'd like to thank everyone that worked so hard to get this project completed. It's been an amazing 24 hours working with the RAFT team.

We're extremely proud of the effort everyone put in to make this event a success. This is our third ZURBwired event and we're excited about the awareness we we're able to create for this special non-profit. It's great to know that our RAFT effort has helped make it just a tad easier to put together classroom materials for Bay Area teachers. Thanks again for everyone’s hard work!

We hope parts of this experience will rub off on other non-profits that are looking to drive their organizations forward. Progress doesn’t always have to happen in 24 hours- but with a little inspiration and a motivated team, quite a lot is possible. Heck, corporations might learn something!

Over the last 24 hours we created:

• New website
• New website structure
• Wide scale SEO improvements
• New front-end framework merged with existing one
• Rewrote most of the site's content, including a donor interview
• Rebuilt Idea Sheets search on the new site
• Ported over existing form functionality
• Redesigned the look and feel of the website
• Email newsletter redesign
• Email newsletter content
• Social media strategy and tools
• Blogging and Newsletter strategy
• Annual Report sticker and six inserts
• Volunteer 'Thank You' Postcard

We'll make sure to update our post to show the actual results.

On the marketing side we published:

• 8 edited videos
• 230 images on Flickr
• 40 tweets
• 19 blog posts

Another special thanks goes out to Jeremy, Dmitry and Amanda of ZURB this year- they successfully helped us through another event. Super job guys.

After nearly 24 hours of working on the website, we've completed the new RAFT website. There are some odds and ends on the engineering side that required going through a lot of old code- and we made it through most of it, but we don't want to launch the website without a team that is fully alert and ready to handle the bugs.

Here is a screenshot of the completed site:

Here is the old homepage:

It's a bit difficult to see the navigation improvements, but once the site goes live we'll get to see the full benefits of the work.

Dmitry gives us his classic pose after a hard day of working on marketing materials.

As part of ZURBwired tradition, we photo team members halfway through the event. While we sometimes have to drag people to the "booth," it's a great way to commemorate the event. Here is a video capture of us taking pictures:

Here are a few more gems from the series:

Thanks to Ashley Batz for taking these great shots.

It's 2:30AM and the final print pieces are coming together- we've arranged to get the last items sent over for early morning printing. ChaseVP is stepping up to help RAFT get their materials printed.

As the final print pieces are completed, the creative team looks to finish the website visual design. Here is the first design page coming from the team- very impressive! We used our own Notable to highlight specific feedback in first visual designs.

Here is a shot of Robert Konves working through some icon ideas for the site:

The website team continues to work on building RAFT website skeleton as the visual design elements are constructed. The engineering team was able to fix a few problems with the backend while Matt, our lead engineer, stepped out. The printer files are almost complete and the editing team is reviewing the work.

Whew, so many moving parts. It's going to start getting interesting around 3AM.