The ZURB & Pie Ranch teams, along with all the volunteers, kick off ZURBwired with introductions and a rundown of the day's (and night's) schedule.
The group breaks off into teams and gets cracking on the days' goals.
Following small group work sessions, the visual design team presents three ideas for the visual theme for the new site and the printed collateral.
The Dinner with Adelaide invitation begins to take shape, thanks to some speedy photography and mad Photoshop skills.
Taking the real pieces of inspiration that were brought in and capturing those for the website takes work.
Time to send the final InDesign file to the printers. Vandalized fiber optic lines in the South Bay meant no internet — our designs had to be driven down to Morgan Hill & handed over personally.
Everyone hits a productive streak in the afternoon and puts their nose to the grindstone.
We got creative with a little chicken photo shoot when we were brought a real live Pie Ranch mascot.
As the print deadlines draw nearer, the team works to get everything done on time. Adding to the chaos is the vandalism of 10 fiber optic lines, causing massive phone & internet outages in 3 counties, and requiring the team to physically drive the InDesign files to Morgan Hill to be printed.
California College of the Arts students who were volunteering with Pie Ranch stopped by for the graveyard shift to hammer out a template for the Dinner with Adelaide menus.
We blow past our print deadlines and Pie Ranch volunteer, Sky DeMuro, brings us a live chicken to spice things up at ZURB HQ.
The day really starts kicking in around midnight. Sky, a Pie Ranch farming apprentice, looks over the content for the new site.
Sixteen hours in everyone is in desperate need of some caffeine
After blowing by our print deadlines, the final products arrive in the wee hours of the morning. Complete donation packets, along with mailers, invites and thank you cards for Dinner with Adelaide.
Hunter returns with boxes fresh from the printers. Invitations, thank you cards and donation packet materials arrive and get the stamp of approval.
One of our first cuts at Pie Ranch's new site, up on the board for feedback. Someone really likes the Bee.
Sky DeMuro points out some changes to Matt right before the big website push. Ousted from his desk, Matt took over a spot on the floor in the corner to run the deployment control center from.
Creeping up on dawn, the web team is still cranking and a couple people have fallen into zombie mode. Facebook and Twitter accounts are in the works for Pie Ranch.
The event was a great success for all those involved. We started the day with some ideas and some goals. We ended it with a brand new website for Pie Ranch, totally slick donation packet materials, thank you cards, Twitter and Facebook presences, as well as invitations, menu templates, and posters for the first-ever Dinner with Adelaide.
The dinner, which was hosted in August 2009, went on to raise $22,000 in donations above and beyond ticket sales. To visit the new website, visit www.pieranch.org.
The day comes to a close with some tired, but happy faces. 24 hours, 27 volunteers & 1 chicken have made it an event to remember.
The print shop behind all the great collateral we had printed for Pie Ranch. These guys really stuck it out, working through the night.
Videographer Michael Horn spent the day documenting the teams every move and cutting it down (same day!) into the great, energetic videos on the site.
Patrick Briggs came down to help Pie Ranch get an "Official Store" set up at Zazzle.com, complete with 'Dinner with Adelaide' poster, stickers and other awesome schwag.
